Stage:
A Fraction to One Thousand
Vision:
Address the global smoking crisis with innovative, safer alternatives
Zulu Role
2011: Joined Ploom Board to shape product strategy and establish creative alliances
2015: Helped to navigate leadership changes, re-brand to Pax Labs, then Juul Labs
Collaborators
Global Asset Capital: Backing global innovators like GoTo and Epocrates
Tao Capital: Investors in Tesla, SpaceX, and sustainable energy initiatives
Tiger Global: Funders of world-class companies like Stripe, Flipkart, and Spotify
End Game
Helped talented founders ship 2 category-defining products that achieved enormous scale. Peak valuation & Zulu Group exit in 2019 @ $38bn



