Stage:

A Fraction to One Thousand

Vision:

Address the global smoking crisis with innovative, safer alternatives

Zulu Role


  • 2011: Joined Ploom Board to shape product strategy and establish creative alliances

  • 2015: Helped to navigate leadership changes, re-brand to Pax Labs, then Juul Labs

Collaborators


  • Global Asset Capital: Backing global innovators like GoTo and Epocrates

  • Tao Capital: Investors in Tesla, SpaceX, and sustainable energy initiatives

  • Tiger Global: Funders of world-class companies like Stripe, Flipkart, and Spotify

End Game

Helped talented founders ship 2 category-defining products that achieved enormous scale. Peak valuation & Zulu Group exit in 2019 @ $38bn