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Great products can transform society and positively impact the planet.
Great products can transform society and positively impact the planet.
Great products can transform society and positively impact the planet.
We build them.
We build them.
We build them.
Mission Driven
Mission Driven
Mission Driven
We are committed to investing in people and ideas that drive social
and planetary impact. The world’s problems are ours to solve.
We are committed to investing in people and ideas that drive
social and planetary impact. The world’s problems are ours
to solve.
We are committed to investing in people and ideas that drive social
and planetary impact. The world’s problems are ours to solve.
Active
Active
Active
We build - not just invest - and will spend time on businesses
and ideas that will move the needle.
We build - not just invest - and will spend time on businesses
and ideas that will move the needle.
We build - not just invest - and will spend time on businesses
and ideas that will move the needle.
Intentional
Intentional
Intentional
We are guided by our values and challenge our partners to do the same.
Our philosophy is aligned with the projects we back.
We are guided by our values and challenge our partners to do
the same. Our philosophy is aligned with the projects we back.
We are guided by our values and challenge our partners to do the same.
Our philosophy is aligned with the projects we back.
Daring
Daring
Daring
We don’t shy away from moonshot ideas – the bigger the better.
But don’t mistake our boldness for a lack of judgment.
We don’t shy away from moonshot ideas – the bigger the better. But don’t mistake our boldness for a lack of judgment.
We don’t shy away from moonshot ideas – the bigger the better.
But don’t mistake our boldness for a lack of judgment.
Zulu Group was founded in 2013 by Alex Asseily to back and build ambitious ideas with planetary and social impact.
Over more than 25 years, Alex has helped bring ground-breaking products to life—from founding Jawbone, which helped define modern consumer audio and wearables, to co-founding women’s health pioneer Elvie, and developing new ventures such as Zulu Ecosystems and State, among others.
Zulu Group was founded in 2013 by Alex Asseily to back and build ambitious ideas with planetary and social impact.
Over more than 25 years, Alex has helped bring ground-breaking products to life—from founding Jawbone, which helped define modern consumer audio and wearables, to co-founding women’s health pioneer Elvie, and developing new ventures such as Zulu Ecosystems and State, among others.
Today, Zulu Group is a collective of creatives, builders, and far-flung advisors, united by a shared mission grounded in strong philosophical principles about human flourishing, planetary responsibility, and long-term value. Together, we seek to make a meaningful difference in the world through breakthrough products, bold projects, big ideas, and enduring companies.
We want to wake up every day motivated to do work that is meaningful—financially and environmentally sustainable, intellectually rewarding, and fun.
Life’s too short to build ho-hum things.
Make each day count.
Work on what truly upgrades the world—
enhancing beauty and lifting consciousness along the way.
Today, Zulu Group is a collective of creatives, builders, and far-flung advisors, united by a shared mission grounded in strong philosophical principles about human flourishing, planetary responsibility, and long-term value. Together, we seek to make a meaningful difference in the world through breakthrough products, bold projects, big ideas, and enduring companies.
We want to wake up every day motivated to do work that is meaningful—financially and environmentally sustainable, intellectually rewarding, and fun.
Life’s too short to build ho-hum things.
Make each day count.
Work on what truly upgrades the world—
enhancing beauty and lifting consciousness along the way.
Wider team
Wider team
Samira Sohail
Works across strategic development and operational excellence, helping ideas move from early insight to execution, with the best partners.
Samira Sohail
Works across strategic development and operational excellence, helping ideas move from early insight to execution, with the best partners.
Millie Vans Agnew
Supports research, coordination, and delivery across projects, keeping structure and momentum as ideas develop.
Millie Vans Agnew
Supports research, coordination, and delivery across projects, keeping structure and momentum as ideas develop.
Vibol Moeung
A multidisciplinary creative focused on turning complex ideas into clear narratives through design and prototyping.
Vibol Moeung
A multidisciplinary creative focused on turning complex ideas into clear narratives through design and prototyping.
Nadia Dugal
Brings deep legal and venture experience supporting technology and impact-led companies.
Nadia Dugal
Brings deep legal and venture experience supporting technology and impact-led companies.
What we do
What we do
What we do
At Zulu Group, we believe transformative change starts with bold ideas— and the intense collaboration and dedicated execution that brings them to life.
Our partnership with creators and changemakers is tailored to maximise momentum for the mission. It is this momentum that we believe attracts the best customers, collaborators and investors.
At Zulu Group, we believe transformative change starts with bold ideas— and the intense collaboration and dedicated execution that brings them to life.
Our partnership with creators and changemakers is tailored to maximise momentum for the mission. It is this momentum that we believe attracts the best customers, collaborators and investors.
At Zulu Group, we believe transformative change starts with bold ideas— and the intense collaboration and dedicated execution that brings them to life.
Our partnership with creators and changemakers is tailored to maximise momentum for the mission. It is this momentum that we believe attracts the best customers, collaborators and investors.
We’ve been founders and scalers. We’ve built companies in Europe and Silicon Valley. And, we’ve honed our craft to do this multiple times across a spectrum of industries, over the last two decades.
Whether we join at the start or midway through a journey, we insist on unparalleled products, brilliant storytelling, and enduring strategy.
We’ve been founders and scalers. We’ve built companies in Europe and Silicon Valley. And, we’ve honed our craft to do this multiple times across a spectrum of industries, over the last two decades.
Whether we join at the start or midway through a journey, we insist on unparalleled products, brilliant storytelling, and enduring strategy.
We’ve been founders and scalers. We’ve built companies in Europe and Silicon Valley. And, we’ve honed our craft to do this multiple times across a spectrum of industries, over the last two decades.
Whether we join at the start or midway through a journey, we insist on unparalleled products, brilliant storytelling, and enduring strategy.
Zero to 0ne
Ignite visionary ideas and shape them into working products that make a mark.
Zero to 0ne
Ignite visionary ideas and shape them into working products that make a mark.
Zero to 0ne
Ignite visionary ideas and shape them into working products that make a mark.
A Fraction to One
Propel early-stage concepts into operational reality.
A fraction to one
Propel early-stage concepts into operational reality.
A fraction to one
Propel early-stage concepts into operational reality.
One to One Thousand
Build empires from sparks of success to deliver unstoppable, sustainable growth.
One to one thousand
Build empires from sparks of success to deliver unstoppable, sustainable growth.
One to one thousand
Build empires from sparks of success to deliver unstoppable, sustainable growth.
Our work
Our work
Our work
Our portfolio of world-class products empowers purposeful living,
fosters meaningful connections, and shapes a sustainable, brighter future for humanity and the planet.
Our portfolio of world-class products empowers purposeful living, fosters meaningful connections, and shapes a sustainable, brighter future for humanity and the planet.
Our portfolio of world-class products empowers purposeful living,
fosters meaningful connections, and shapes a sustainable, brighter future for humanity and the planet.
Contact
Contact
Contact